Edurino
A test-before-buy funnel: Helping parents and children evaluate Edurino's value before committing to a purchase
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A test-before-buy funnel: Helping parents and children evaluate Edurino's value before committing to a purchase
Skip to resultsEDURINO is a hybrid learning product that helps children take their first confident steps in the digital world by combining physical figurines, an app, and an ergonomic pen that teaches proper pen grip.
I joined as the sole UI Designer working on bridging the gap between games and functional areas of the app like FTUE, Home screen, Parents Area and related flows. Later, the team shifted focus into the company's first-ever Growth Team, centered on acquisition and in-app revenue.
As part of that Growth Team, one of the first things we look into was acquisition data: people were downloading, and why so many never came back. That's where we surfaced an important insight: Lorem ipsum dolor sit amet consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua ut enim ad minim veniam quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat duis aute irure.
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How might we show the value of the product to the ones that came to the app already?
To check whether the hypothesis held up against real needs and motivations, we ran a series of in-depth interviews with parents - both existing customers and people who had only heard of Edurino or were considering a purchase.
A few things parents told us:
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The interviews confirmed general hypothesis and shifted the problem from “do people want to test the product?” to “how do we give try-out option"?”
As a team, we decided to redesign the First Time User Experience lorem ipsum dolor sit amet consectetur - adipiscing elit sed do eiusmod tempor incididunt ut labore et dolore magna aliqua ut enim ad minim veniam.
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