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← Go backI worked as UI Designer at Edurino (Early Childhood, B2C) — designing customer-facing features for a product that teaches children 21st-century skills through games. The system pairs physical elements (figurines and a stylus) with an iOS & Android app, and the catalogue already counts more than 30 figurines — and it's still growing.
I led end-to-end design across multiple releases — from wireframes and prototypes through to developer handoff — and contributed to a product loved by +200k families.
Edurino is a hybrid learning system - a physical figurine paired with a tablet app. When a child places the figurine on the device, a themed world unlocks, covering foundational skills like reading and writing, numbers and quantities, telling time, art and design, and many more. Each character guides them through a curriculum-aligned set of games designed for early elementary education.
The content is developed alongside pedagogical experts and tested in 130+ partner kindergartens, so the experience meets curriculum standards while still feeling like play. My role was to keep the UI cohesive for both parents and kids - and to design, test, and ship new features with the Growth team.
Designed a flow letting parents and kids try games before purchase. The feature launched to strong adoption.
Sole designer in a cross-functional B2C Growth squad focused on IAP — drove the app's first IAP revenue through targeted feature discovery and A/B testing.
Designed and shipped Edurino's first design system across both platforms, unifying components and visual language for the Unity-based apps.
Conducted remote and in-person usability testing and interviews with families to validate design solutions and align business objectives with user needs.
Worked with PMs on feature roadmap and prioritisation. Led the design process from wireframing and prototyping through to developer handoff and collaboration.
I'm preparing a deeper case study covering the design system work, character system, and the navigation model. In the meantime — if you'd like to see the product in action, the app is live in the App Store.
